Fish Attractants
Berkley’s Power Bait
Bring the force and effectiveness of Power Bait to everything you use with Berkley’s Power Bait Attractant.
This potent mixture enhances ordinary lures and can even be applied to live bait.
Berkley’s Power Bait technology releases more flavor upon bite, making fish hold 18x longer, meaning more of your strikes count.
Now you can take all your rigs and baits to the next level. Simple, convenient, and easy to use, you’ll never fish without it.
Available in 2 oz. and 8 oz. bottles and a variety of scents to customize to your catch.
Baitmate Classic Scent Fish Attractant, for Lures and Baits
Baitmate Fish Attractant incorporates the tastes, scents, and visual stimulants that trigger the predatory instincts in all species of fish.
Our powerful formulas provide both the sporting fish and recreational fishermen with an added advantage.
Our Classic attractants include natural fish oils to create a scent fish can’t resist, fish pheromones that stimulate fish and trigger predatory instincts to gulp your lure, as well as Anise oil to cover undesirable scents that repel fish.
Available in Classic Bass or Classic Crappie and Panfish.
Berkely Gulp
You’ve heard of all the amazing benefits, Gulp! Alive! offers anglers, and until now, it was only available when you purchased a pint or quart of bait.
Now you can harness the power of the next generation of fish attractant technology in an 8-oz spray bottle. Spray any bait and make it smell and taste alive.
Fish can’t resist the scent, whether it’s sprayed on a hard or soft plastic bait.
Available in Crab, Minnow, and Shrimp.
Bang Assassin Bang Fish Attractant Trigger Spray
BANG has a unique rendering process with live bait that produces the natural concentrated oils of the most prevalent forage species.
No other fish attractant borrows so much from nature. BANG 5oz. Aerosol cans fit easily into any backpack or tackle box, and applying the attractor on any lure is as simple as point and spray.
BANG also comes in 16oz. trigger spray bottles. Use the BANG tournament-tested crawfish formula when fishing for Rainbow Trout or Largemouth Bass.
Kick’n Bass
This is a thick, heavy oil. It will stay on a rubber worm for hours, days, weeks, both in and out of the water.
You don’t have to reapply every few minutes, and this is one of the reasons why our formula works so well.
Bass can smell your bait.
The fish do not turn away from your bait, but they will attack it with a vengeance.
There are three scents; match the scent to your lure
The original garlic has a very heavy smell to stimulate a strike response.
The Crawfish scent just blows the competition away.
The newest member of the Kick’n Bass® family, Anise/Shad, is stronger than anyone else’s.
Kick’n Crappie
This is a super-concentrated fish oil formulation.
It has made this one of the very best Crappie scents on the market today.
