What are keywords?

Keywords are words or phrases that people type into Google to find your business.

The easiest way to find keywords for your website is by typing your main keyword into Google, Yahoo, and Bing.

Keywords – https://serps.com/tools/keyword-research

Tips When Choosing Keywords

Choose a long tail keyword phrase that has at least 3 words in the phrase.

You also want to also choose “buyer keywords.”

A buyer keyword phrase would be something like “dog training video course” because the user is looking to pay for a dog training course.

Type your main keyword into Google, Yahoo, and Bing and look at the related search terms.

Keyword Analysis

To get started, just enter one of your keywords directly into Google. Your “buying keywords” are the most important.

After you click the “search” button, usually the first few results you see are paid advertisements, and you’ll see an orange icon that says “Add”.

If you don’t see any advertisements then that’s not a good sign.

Tools To Make It Easy

You can use a free SEP Toolbar available at: www.seomoz.org/seo-toolbar.

WordPress Setup & SEP Plugins

How To Optimize Your WordPress Settings

Log into your WordPress dashboard and navigate down to the “settings” tab.

General Settings

Site Title


In a few words, explain what this site Is about.

Enter your main keyword phrase into the “site title” section.

In the “tagline” section enter your main keyword first followed by a short description of your website.

WordPress Plugins To Install

Install the WordPress plugins below to improve your on-page SEP:

WP Meta Tags

All in One SEO Pack

This plugin is very similar to the Meta Tags plugin. On the top left of your WordPress dashboard, click the All in One SEO tab to adjust the general settings. For this plugin, you’ll need to enter information for:

Home Title: Enter your most important keyword phrase.

Home Description: Use the same description as the WP Meta Tags plugin.

Home Keywords: Use the same keywords as the WP Meta Tags plugin.

If you scroll down the page, you’ll see additional options, but you can leave most of those settings the way they are. There are a few updated settings on this plugin that’ll make life easier.

Click on the “General” option, and in the “Site Title” section, enter the same keyword phrase that you used for the “site title” on the All In One SEO plugin.

For the “Tagline” section, enter the same paragraph you entered in the “home description” section of the All in One SEP plugin.

The plugin will install Google XML Sitemaps, which are a very important feature, as this notifies the Search Engines about your blog.

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May 2023
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