{"id":3281,"date":"2023-12-19T01:20:00","date_gmt":"2023-12-19T06:20:00","guid":{"rendered":"https:\/\/mickeylieberman.com\/seo\/?p=3281"},"modified":"2023-12-18T10:23:47","modified_gmt":"2023-12-18T15:23:47","slug":"how-is-search-engine-marketing-different-from-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/mickeylieberman.com\/seo\/how-is-search-engine-marketing-different-from-search-engine-optimization\/","title":{"rendered":"How is Search Engine Marketing Different from Search Engine Optimization?"},"content":{"rendered":"

Search engine marketing is a set of marketing methods used to increase the visibility of a website in search engine results pages.<\/span><\/p>\n

Types of search engine marketing include; search engine optimization, pay per click, paid inclusion, and social media optimization.<\/span><\/p>\n

Search engine marketing differs from search engine optimization which is the art and science of making web pages attractive to internet search engines.<\/span><\/p>\n

Some of the goals of search engine marketing are to develop a brand, generate media coverage, and enhancing a reputation, and to drive business to a physical location.<\/span><\/p>\n

If you do not feel confident enough to try your own search engine marketing there are several companies that will be able to help you out for a price.<\/span><\/p>\n

If you decide to go with a search engine marketing company take your time and shop around, find a company that really suits your own businesses search engine marketing needs.<\/span><\/p>\n

Stay away from companies that promise top rankings.<\/span><\/p>\n

Most companies that promise top ranking are more interested in your money than they are in keeping your business.<\/span><\/p>\n

Quite often this type of company will charge you top dollar, spend a few days making sure your website has a few basic requirements and that is the last you hear from them. <\/span><\/p>\n

This type of search engine marketing company is not really interested in repeat customers.<\/span><\/p>\n

Tread carefully around companies that promise first page rankings on the major search engines like Google and Yahoo.<\/span><\/p>\n

Make sure these companies are talking about sponsored listings and not just natural listings. <\/span><\/p>\n

Companies that are only after natural listings traditionally charge a large monthly fee, using a small portion of the money on sponsored listings, and pocketing the remainder.<\/span><\/p>\n

The false promise most commonly used by shady search engine marketing companies is the money back guarantee. <\/span><\/p>\n

Generally if you read the contract very carefully you will lean that these companies have a very strange idea of major search engine.<\/span><\/p>\n

Companies that have a money back guarantee typically don’t deal with the search engine movers and shakers like Google and Yahoo, instead they use small obscure search engines that are hardly ever used.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Search engine marketing is a set of marketing methods used to increase the visibility of a website in search engine results pages. Types of search…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"How is Search Engine Marketing Different from Search Engine Optimization? - SEO","description":"Search engine marketing is a set of marketing methods used to increase the visibility of a website in search engine results pages. Types of search engine market"},"_slim_seo_primary_term_category":0,"_slim_seo_primary_term_post_tag":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3281","post","type-post","status-publish","format-standard","hentry","category-seo","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/mickeylieberman.com\/seo\/wp-json\/wp\/v2\/posts\/3281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mickeylieberman.com\/seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mickeylieberman.com\/seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mickeylieberman.com\/seo\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mickeylieberman.com\/seo\/wp-json\/wp\/v2\/comments?post=3281"}],"version-history":[{"count":0,"href":"https:\/\/mickeylieberman.com\/seo\/wp-json\/wp\/v2\/posts\/3281\/revisions"}],"wp:attachment":[{"href":"https:\/\/mickeylieberman.com\/seo\/wp-json\/wp\/v2\/media?parent=3281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mickeylieberman.com\/seo\/wp-json\/wp\/v2\/categories?post=3281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mickeylieberman.com\/seo\/wp-json\/wp\/v2\/tags?post=3281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}