Traffic with Article Marketing

The beginning webmaster is often confronted with several tasks and there are two of which are the most important by far.

With all the other things to worry about when trying to get your website primed and ready, the two factors of content and optimization play the biggest roles in finding your audience.

To put it more accurately, putting you in front of an already existing audience that’s already searching for the keyword you’re optimizing for.

With the latest Google update, The old saying of “Content is King” is coming back more forcefully.

It used to be in the past, that you could write perhaps a post or two before marketing your website or blog.

Now, it is clear that at least a small part of the very complex Google algorithm code gives credit to weblogs purely because of the extent of their content.

Now you must essentially have a full site to reap the maximum benefit from that portion of code and then, off-site optimization should commence.

Off-site optimization can consist of any method by which you obtain links pointing back to your blog, which notifies the crawling search spiders of how highly-regarded your site or blog is in the internet community.

You will need to build a substantial number of these before their prevalence takes on a life of its own, and others start picking up your linked pages and spreading them – at which point your rankings will skyrocket more than you or even ten people working nonstop could have managed.

The most common ways to build these backlinks is to find blogs and websites in your niche, and leave insightful comments on them.

You will need to do this a couple of thousand times in some cases, but not nearly as much in others.

It all depends on how competitive your keyword is.

When you employ article marketing, you summarize the contents of your blog post, and submit this summarization to article directories, with keywords hyperlinked in the appropriate spots.

Many of these article directories are highly-visible themselves, which means they get a lot of human and search engine traffic.

Successful submission will bump your blog up in the search engines, as well as bring you real traffic in the form of human visitors.

The last way to get backlinks after article marketing is to do something similar – guest post.

You approach owners of blogs with similar content to yours, and ask them if you can write a blog post for them, with your payment being the backlinks you get to attach in the resource box at the end of the article.

This is not all that different from article marketing, except the articles must be of even higher quality to get published.

After blog commenting, article marketing and guest blogging, the number of free or relatively inexpensive search engine optimization for website promotion techniques start to quickly dwindle.

Ad placement of high Page-Rank websites can be costly, especially if you don’t have a product or service with a conversion rate that justifies the often monthly expenditure for a competitive spot.

Unless the banner you purchase is highly-targeted, you will rarely get enough hits to make it worthwhile.

The other possible methods are generally expert link-building involving a lot more work.

Facing the difficulty in instituting these methods, article marketing seems much more attractive, and a consistent program can yield even greater dividends at far lower cost.