Beginners Get Traffic to Their Blog

Getting Traffic to Your Blogs

A unique visitor is one person visiting your site in a 24-hour period.

1 . The “How-To” Article

Only write how-to articles on topics you genuinely understand and have experience with.

Some possible examples:

· If you are a marketing consultant, write some advice on how to market a business using no money.

· If you blog about dogs write how to choose an appropriate dog name.

· If you blog about how to write a first book, produce a how-to guide on approaching publishers.

2. The Definition Article

There are certain key concepts that need explaining to anyone new to an industry.

If there are a handful of key concepts in your industry, write an article that lists the concepts and provides a one-paragraph definition for each.

3. Present a Theory or Polarizing Argument to Stir Emotions

Having a strong point of view about something. The stronger your opinion the better, because it will polarize what other people think and elicit emotion.

Controversy attracts attention and encourages engagement.

Content that stimulates high arousal emotions – anger, fear, joy, lust, awe, and surprise – is more likely to result in wider distribution.

4. Create An E-Course, Free Report, Or Article Series

Think of this as a Super How-To technique, where you provide the “A to Z” guide on how to do something important.

You have several options for presenting this information:

· Type the content into several blog posts and interlink them together.

· Create a PDF that your readers can download.

· Write the content as a series of email newsletters (an e-course) that you also publish on your blog.

5. The Top List Article

“Top 7 Ways To…” or “10 Tips To Improve…” or “Top 25” etc.

1. Articles in the 300 to the 700-word range with lots of clear dot-point bulleted lists and a compelling headline are good traffic pullers.

2. Lists provide directly actionable lessons that people love to share.

Humans have the drive to be seen as the source of valuable information that helps or entertains other people.

6. A Technical Blueprint

A step-by-step, visually enhanced article demonstrating exactly how to complete a task.

7. Embedded Multimedia

Different people prefer to consume content in different ways.

Some like to scan and read words, listen to audio, watch a video or live stage presentation, or participate in a group exercise.

Nothing Matters More Than Your Headline

The headline is the first part of your blog article that a person reads, which acts as the gatekeeper, responsible for whether the visitor continues on and reads the entire article, or at least scans it, or scurries off looking for the more entertaining subject matter.

On most blogs, what you type as the headline of your article also becomes the “title”, which is what appears in a browser at the very top.

How To Write Award Winning Blog Headlines

Your blog headlines are responsible for:

· Whether a person reads your article or skips it

· Which search words your article ranks for in search engines

· Whether people click through to your article if they find it in search results

· How your article is presented everywhere else online, including the headline if you share it on Facebook, Twitter, Google+, RSS readers, and other social media sites.

· When it comes to your email newsletter, what subject line you use is the most important element, which is just like a mini-headline.

To be a good content marketer, you must learn how to be a good headline writer.

How To Write Award Winning Blog Headlines The most common formats :

The “How” Headline

This includes “How To Do Something” Here are some examples

· “How To Avoid Hype When You Sell”

· “How To Outsource Your Blogging – A Case Study”

· “How An Autoresponder Made My Life Easier”

· “How You Can Make Passive Income Online”

· “How My Biology Blog Landed Me My Dream Job” The “Why” Headline

The “Why” headline format opens a door in the reader’s mind. The headline says why something is important or relevant or secret or effective, but you have to read the article to learn more.

” Why” headlines also work fantastically as questions. Here are some examples of “Why” headlines

·” Why People Struggle To Get What They Want”

·” Why Blogs Fail”

· “Why Some People Succeed Against All Odds”

· “Why Thinking Like A Fish Can Help Your Business”

· “Why Don’t Bloggers Understand Email Marketing?” The “Context Phrase: Headline” Format

This headline format is all about placing a statement or name or phrase just before using a headline with a colon to break it apart.

Here’s an example

· “Tony Hawk: How A Personal Brand Can Build A Business Empire”

· “Scam Alert: Don’t Buy Any Internet Marketing Products Until You Read This”

The “Scam Alert” part of this headline makes it so much more compelling because of the controversy, while the rest of the headline reveals more about what exactly the article is about.

Here are some more examples

· “Market Saturation: Is It Too Late For You To Make Money Online?”

· “Trade Show Checklist: How To Successfully Sell Your Product At Trade

Shows”

· “Ego, Passion, And Expertise: How To Find Balance And Win Clients” The List Headline

Like the “How To” format, the list format is often overused and thus becomes less effective, so be careful.

Here are some examples:

· “7 Tips To Super-Charge Your Online Communication”

· “My Top 10 Methods To Make Money Online”

· “7 Blogging Tips You Can Apply Today”

· “3 Steps To Avert Disaster When Things Go Wrong”

· “3 Questions To Ask Yourself Before Starting Your Business” Avoid Passive Tense

Your headlines should be in the active tense, not passive. If you see an “ing” word, like for example “Planning”, it should be made active, to “Plan”.

· “How To Write Award Winning Blog Headlines” Focus On Individuals And Use Personal Pronouns

An important tip for bloggers is to write as if you are talking to one person. This applies to headlines as well.

Often a well-placed “You” or “Your” in a headline will make it more personal and more attention-grabbing because it speaks directly to the reader as an individual.

Keep all communication with your audience as one-on-one as possible, even when over the internet.

Be personal and direct and they will feel like you are talking only to them, even if you are writing to thousands.