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It is extremely likely that you may have heard of the phrase “article marketing”, without actually being aware of what it actually is.

The following is a brief overview of what article marketing entails:

Article marketing involves increasing the exposure of your business by way of publishing articles in your area of expertise.

So, in effect, you write an article about your specialty and you publish it with your name and where you can be contacted.

Now, with your own website, you easily become a “self-published” writer, by writing articles and posting them on your website.

Writing for the web means employing special skills because search engines tend to look for spam articles, while at the same time looking for particular keywords in an article.

To ensure your website receives the highest ranking, you need to make sure that you use the right keywords that you place them in the right places.

Make sure that the overall article is rich in content and reader-friendly, otherwise, your website will likely not receive a very high-ranking.

Anyone can put in place a successful article marketing strategy. However, there are some important aspects of article marketing that you do need to consider.

The following are just a few:

In order to maximize your article marketability, you need to attain “expert” or “guru” status. If your articles look amateurish, then you will be perceived by others as being exactly that.

Your articles need to be comprehensive. Your articles should be written directly to the type of reader that you are looking for, but you also need to cross your t’s and dot your i’s. Your grammar needs to be excellent.

Anything less and there’s a good chance you’ll not be seen as an “expert” writer in your field, even if the content of the article is superb!

Your article marketing needs exposure. To achieve this you should try to place your article in as many places as possible, always redirecting the reader back to your website.

When writing articles, make sure to keep your readers in mind.

Studies have shown that most Internet readers tend to scan a page to find the information they are looking for, rather than reading the entire page.

This means having good titles, a lot of subtitles, and making use of bullet points to help your readers easily scan your page. Readers prefer a site like this that is easy to use and will be more willing to come back to your site time and time again.

The more your readers return, the more opportunities you will have to get them to click on your affiliate links.

Failing to write your articles in this manner, or to have them written this way, could turn your site visitors away before they even have a chance to see what you have to say or to learn what your affiliate links are all about.

Keeping your articles organized will keep your visitors returning and enable your site to continue making money for you.

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