Writing Bloq Posts

Text-heavy web pages and blog posts can be overwhelming to readers while pages with a lot of white space are easier to skim and more likely to keep readers on the page or to encourage them.

· Choose the Appropriate Tone for Your Blog

Every blog has a target audience it’s written for.

Before you start writing blog posts, determine who your primary and secondary audiences will be.

Who will want to read your blog and why? Are they seeking professional information and discussions or fun and laughter?

Identify not only your goals for your blog but also your audience’s expectations for it. Then decide what tone would be most appropriate for your blog, and write in that tone and style consistently.

· Be Honest

Blogs that are written in an honest voice and truly show who the writer is are often the most popular.

Remember, a critical component to a blog’s success is the community that develops around it.

Represent yourself and your content honestly and openly and reader loyalty will undoubtedly grow.

· Don’t Just List Links

Blogging is time-consuming, and sometimes it can be very tempting to just list links to other online content for your readers to follow.

Readers don’t want to have to follow a breadcrumb trail to find something interesting to read.

Instead, give readers a reason to stay on your blog by providing links with your own synopsis and point of view about the content of those links.

Remember, a link without context is a simple way to lose readers rather than retain them.

· Provide Attribution – Give Acknowledgment

Don’t risk being accused of violating copyrights, plagiarism, or stealing content from another blog or website.

If you found information on another blog or website that you want to discuss on your blog make sure you provide a link back to the original source.

· Write in Short Paragraphs

The visual appeal of your blog’s content can be just as important as the content itself.

Write your blog posts in short paragraphs (no more than 2-3 sentences is a safe rule) to provide visual relief from a text-heavy web page.

Most readers will skim a blog post or web page before committing to reading it in its entirety.

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May 2023
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