How Do You Write a Blog People Want to Read?

Anyone can start a blog but not everyone knows how to write a blog people want to read.

What can bloggers do to keep visitors coming back for more again and again after their initial visit?

Every effort on your blog impacts your readers from your content to your design and everything in between.

The most important part of any blog is what you have to say and how you say it.

People will return to your blog if they like what you write about a specific subject and they like your writing style.

With that in mind, your blog should be written in a tone appropriate to your blog topic.

Keep it personable so as to invite interaction through blog comments and links back to your blog from other bloggers who like what you write.

Here are some more features of your blog that will make people more likely to return:

Your blog’s “About Me” page should not be overlooked.

It’s an essential tool to establish who you are as a blogger and help readers understand what your blog is about.

Simply listing your name and contact information is not enough.

Sell yourself and your blog on your “About Me” page, and make readers believe you’re not only an expert in your blog’s topic but your blog is also the place for people to find information about your topic on the web.

Following are the three most important elements to include on your “About Me” page:

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1. Your experience and why you’re the best person to blog about your subject matter

2. Links to your other websites or blogs self-promotion is critical to your success as a blogger

3. Your contact information so interested readers can ask questions or reach out to you for other business opportunities (which happens often in the blogosphere)

Furthermore, make sure your blog’s “About Me” page is easy to find not just on your blog’s homepage but on every page in your blog.

Anyone can write a blog, but readers look for bloggers whose writing style they enjoy or bloggers who have the appropriate level of experience to write on a specific topic.

Tell your readers why they can feel confident listening to what you have to say, and let them know you’re accessible to them and value them, and your reader loyalty will get a welcome boost.

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