Craft a Blog Post

1. Choosing a Topic

Take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers.

2. Crafting Your Post’s Title (The headline)

The most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.

3. The Opening Line

First impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.

4. Your ‘point(s)’ (making your posts matter)

A post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read – but if the post doesn’t matter to them, it will never get traction.

5. Call to Action

Driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.

6. Adding Depth

Before publishing your post

Ask yourself how you could add depth to it and make it even more useful and memorable to readers?

7. Quality Control and Polishing of Posts

Small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look’ good can take it to the next level.

8. Timing of Publishing Your Post

Timing can be everything – strategic timing of posts can ensure the right people see it at the right time.

9. Post Promotion

Having hit publish – don’t just leave it to chance that your post will be read by people.

Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.

10. Conversation

Often the real action happens once your post is published and being interacted with by readers and other bloggers.

Taking time to dialogue can be very fruitful

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October 2023
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