Blog Content
What is the difference between a profitable blog and a non-profitable blog?
It is the way the blog is written.
Would you be more interested in reading your university professor’s lecture notes or the latest novel by your favorite author?
You may prefer to read the novel because it appeals more to your interest, or because it is not as mind-numbing as the lecture notes by your professor.
People like to read “light” stuff most of the time.
You see, when people log on to your blog, they are not only looking for information – they are also looking for information they can obtain easily, and better still in a relaxed manner.
To attract more visitors as well as to keep your current visitors coming back for more, it is very important to add a human touch to your blog posts.
This is accomplished by simply imagining you’re talking about a certain topic with your personal friend.
An extra bonus for your readers would be a great sense of humor, so try to add funny comments in your articles where they are suitable.
Another important key point is to avoid addressing your reader as a plural unit.
Do not write as if you’re preparing a speech.
Write as if you’re having a conversation with a single person because this will make your visitor think of you more as a personal friend rather than a person of higher authority.
It is also very useful to establish your personality through your words.
Human beings are very curious creatures, so naturally, your visitors would want to know as much about you as the information you’re offering them.
Having a distinctive personality in your blog would make a world’s difference between your blog about smartphones and all the other blogs about smartphones out there.
This is a lot like creating your brand name, where people immediately remember your blog’s name when they need to find out information about gadgets, just like how people immediately think of McDonald’s for fast food or Nike for sportswear.
Simply write as an equal friend to your visitors, write to them as if you’re talking to a single person, and establish your personality on your blog.
